Allo Deposito revamp
Allo Deposito revamp
Background
Background
Background
Allo Deposito, a key feature in Allo Bank's marketing campaigns, has struggled with low account adoption rates despite its importance. To address this, I proposed a revamp to enhance usability, improve the user experience, and implement a fresh UI using our new design system, making the feature more engaging and user-friendly.
Allo Deposito, a key feature in Allo Bank's marketing campaigns, has struggled with low account adoption rates despite its importance. To address this, I proposed a revamp to enhance usability, improve the user experience, and implement a fresh UI using our new design system, making the feature more engaging and user-friendly.
Allo Deposito, a key feature in Allo Bank's marketing campaigns, has struggled with low account adoption rates despite its importance. To address this, I proposed a revamp to enhance usability, improve the user experience, and implement a fresh UI using our new design system, making the feature more engaging and user-friendly.
Data findings
Data findings
Data findings
Currently, Allo Deposito has only 10,000 active deposit accounts, representing just 1% of our 1 million active users. This highlights a significant gap in user engagement with the feature. To address this, we aim to increase the number of active deposit users by 20-30% in 2025.
Currently, Allo Deposito has only 10,000 active deposit accounts, representing just 1% of our 1 million active users. This highlights a significant gap in user engagement with the feature. To address this, we aim to increase the number of active deposit users by 20-30% in 2025.
Currently, Allo Deposito has only 10,000 active deposit accounts, representing just 1% of our 1 million active users. This highlights a significant gap in user engagement with the feature. To address this, we aim to increase the number of active deposit users by 20-30% in 2025.
Design process
Design process
Design process
We follow proper design process to give the best design solution.
We follow proper design process to give the best design solution.
We follow proper design process to give the best design solution.
Establish requirement
Establish requirement
Establish requirement
Build prototype
Build prototype
Design alternatives
Design alternatives
Design alternatives
Evaluate design
Evaluate design
Evaluate design
Build prototype
Surveys and quantitative research
Surveys and quantitative research
Surveys and quantitative research
With support from the research team, we conducted a quantitative study involving 166 users who either use Allo Deposito or deposit with other banks. Here are the key insights we gathered:
With support from the research team, we conducted a quantitative study involving 166 users who either use Allo Deposito or deposit with other banks. Here are the key insights we gathered:
With support from the research team, we conducted a quantitative study involving 166 users who either use Allo Deposito or deposit with other banks. Here are the key insights we gathered:
Where they put their money?
Where they put their money?
Where they put their money?
Other than Allo Bank
Other than Allo Bank
Other than Allo Bank
Seabank
Seabank
Seabank
34%
34%
34%
BNC
BNC
BNC
27%
27%
27%
BCA
BCA
BCA
25%
25%
25%
Mandiri
Mandiri
Mandiri
34%
34%
34%
Easiest product to understand
Easiest product to understand
Easiest product to understand
Other than Allo Bank
Other than Allo Bank
Other than Allo Bank
BNC
BNC
BNC
1st
1st
1st
Seabank
Seabank
Seabank
2nd
2nd
2nd
BCA
BCA
BCA
3rd
3rd
3rd
BRI
BRI
BRI
4th
4th
4th
Most profitable deposit
Most profitable deposit
Most profitable deposit
Other than Allo Bank
Other than Allo Bank
Other than Allo Bank
Seabank
Seabank
Seabank
34%
34%
34%
BNC
BNC
BNC
27%
27%
27%
Superbank
Superbank
Superbank
25%
25%
25%
Jago
Jago
Jago
34%
34%
34%
Barriers when planning to invest
Barriers when planning to invest
Barriers when planning to invest
Incomplete & unclear product info
Incomplete & unclear product info
Incomplete & unclear product info
(28%)
(28%)
(28%)
Difficult interest calculation simulation
Difficult interest calculation simulation
Difficult interest calculation simulation
(24%)
(24%)
(24%)
High break deposit fees
High break deposit fees
High break deposit fees
(22%)
(22%)
(22%)
Terms and abbreviations issue
Terms and abbreviations issue
Terms and abbreviations issue
Most of banking term are not instantly understandable to our users.
Most of banking term are not instantly understandable to our users.
Most of banking term are not instantly understandable to our users.
Maturity notification
Maturity notification
Maturity notification
Whenever a deposit almost/already reach its maturity date, our user never receive any notification.
Whenever a deposit almost/already reach its maturity date, our user never receive any notification.
Whenever a deposit almost/already reach its maturity date, our user never receive any notification.
Early break consequences
Early break consequences
Early break consequences
Information regarding early break aren’t shown/given in clear.
Information regarding early break aren’t shown/given in clear.
Information regarding early break aren’t shown/given in clear.
Readability and hierarchy issue
Readability and hierarchy issue
Readability and hierarchy issue
Information hierarchy and placement are not in desired way. Font size also inconvenient to read.
Information hierarchy and placement are not in desired way. Font size also inconvenient to read.
Information hierarchy and placement are not in desired way. Font size also inconvenient to read.
Competitor reference
Competitor reference
Competitor reference
I conducted a competitor analysis focused on the processes for opening and early breaking deposits. The digital banks analyzed included Bank Jago, Krom Bank, Bank Saqu, and Superbank. Below is a summary of the pros and cons observed:
I conducted a competitor analysis focused on the processes for opening and early breaking deposits. The digital banks analyzed included Bank Jago, Krom Bank, Bank Saqu, and Superbank. Below is a summary of the pros and cons observed:
I conducted a competitor analysis focused on the processes for opening and early breaking deposits. The digital banks analyzed included Bank Jago, Krom Bank, Bank Saqu, and Superbank. Below is a summary of the pros and cons observed:
Delightful User Interface screens.
Deposit maturity countdown time.
Seamless opening flow.
Deposit rate for each maturity term doesn’t shown directly.
High minimum deposit amount (Rp1.000.000).
Quick simulation (use Rp10.000.00 deposit amount simulation).
Flexibility to select maturity date on any date.
Deposit maturity countdown time.
Deposit rate for each maturity term doesn't shown directly.
Somewhat not seamless opening flow.
They have a unique deposit product called Busposito
Interest not directly shown in opening page.
Regular deposit product seems less highlighted compared to Busposito.
Interest gained aren't shown directly when user input deposit amount.
Informative onboarding page. It shows short yet concise USPs.
Wide maturity date variation.
Basic FAQ section.
It only shows interest table, not interest simulation.
Delightful User Interface screens.
Deposit maturity countdown time.
Seamless opening flow.
Deposit rate for each maturity term doesn’t shown directly.
High minimum deposit amount (Rp1.000.000).
Quick simulation (use Rp10.000.00 deposit amount simulation).
Flexibility to select maturity date on any date.
Deposit maturity countdown time.
Deposit rate for each maturity term doesn't shown directly.
Somewhat not seamless opening flow.
They have a unique deposit product called Busposito
Interest not directly shown in opening page.
Regular deposit product seems less highlighted compared to Busposito.
Interest gained aren't shown directly when user input deposit amount.
Informative onboarding page. It shows short yet concise USPs.
Wide maturity date variation.
Basic FAQ section.
It only shows interest table, not interest simulation.
Opportunity Solution Tree
Opportunity Solution Tree
Opportunity Solution Tree
Based on synthesized insights from the research team and competitor analysis, I identified key opportunities to improve Allo Deposito and proposed several enhancements and experiments for the revamp. Below is the Opportunity Solution Tree outlining these proposals:
Based on synthesized insights from the research team and competitor analysis, I identified key opportunities to improve Allo Deposito and proposed several enhancements and experiments for the revamp. Below is the Opportunity Solution Tree outlining these proposals:
Based on synthesized insights from the research team and competitor analysis, I identified key opportunities to improve Allo Deposito and proposed several enhancements and experiments for the revamp. Below is the Opportunity Solution Tree outlining these proposals:
User flow
User flow
User flow
The revamped user flow focuses on two main use cases: deposit opening and early break flow. These flows have been optimized to enhance usability and address pain points identified during research. Below is the detailed flowchart for both use cases:
The revamped user flow focuses on two main use cases: deposit opening and early break flow. These flows have been optimized to enhance usability and address pain points identified during research. Below is the detailed flowchart for both use cases:
The revamped user flow focuses on two main use cases: deposit opening and early break flow. These flows have been optimized to enhance usability and address pain points identified during research. Below is the detailed flowchart for both use cases:
Allo Deposito opening
Allo Deposito opening
Allo Deposito opening
Early break
Early break
Early break
UI Screens
UI Screens
UI Screens
I’ve highlighted the deposit account opening flow, showcasing the revamped design aimed at improving user experience and engagement. Below are the UI screens for the complete flow:
I’ve highlighted the deposit account opening flow, showcasing the revamped design aimed at improving user experience and engagement. Below are the UI screens for the complete flow:
I’ve highlighted the deposit account opening flow, showcasing the revamped design aimed at improving user experience and engagement. Below are the UI screens for the complete flow:
Landing Page.
Input amount.
Amount filled.
Confirmation
Terms and conditions.
Success.
Opening details.
List of deposits.
Landing Page.
Input amount.
Amount filled.
Confirmation
Terms and conditions.
Success.
Opening details.
List of deposits.
