I contributed to Pawmeals as a freelancer from November 2023 to March 2024, creating a cat diet calculator and redesigning the website landing page.
I contributed to Pawmeals as a freelancer from November 2023 to March 2024, creating a cat diet calculator and redesigning the website landing page.
I contributed to Pawmeals as a freelancer from November 2023 to March 2024, creating a cat diet calculator and redesigning the website landing page.
This overview is limited due to confidentiality agreements. For a full breakdown of my work, please contact me.
This overview is limited due to confidentiality agreements. For a full breakdown of my work, please contact me.
This overview is limited due to confidentiality agreements. For a full breakdown of my work, please contact me.
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01
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Cat Diet Calculator
Cat Diet Calculator
Cat Diet Calculator
Overview
Overview
Overview
I developed a cat meal calculator for Pawmeals, using a story-based approach to intuitively gather KYC information from cat owners about their pets. The goal was to recommend personalized cat diets based on each pet's profile.
I developed a cat meal calculator for Pawmeals, using a story-based approach to intuitively gather KYC information from cat owners about their pets. The goal was to recommend personalized cat diets based on each pet's profile.
I developed a cat meal calculator for Pawmeals, using a story-based approach to intuitively gather KYC information from cat owners about their pets. The goal was to recommend personalized cat diets based on each pet's profile.
My Role
My Role
My Role
I led the design and development of the story-based cat meal calculator, from initial concept and user research to prototyping and final UI/UX design. My focus was on creating an engaging and intuitive experience that seamlessly gathered pet profiles to recommend personalized diets.
I led the design and development of the story-based cat meal calculator, from initial concept and user research to prototyping and final UI/UX design. My focus was on creating an engaging and intuitive experience that seamlessly gathered pet profiles to recommend personalized diets.
I led the design and development of the story-based cat meal calculator, from initial concept and user research to prototyping and final UI/UX design. My focus was on creating an engaging and intuitive experience that seamlessly gathered pet profiles to recommend personalized diets.
Skills
Skills
Skills
E2E Product Design, UX Research
E2E Product Design, UX Research
E2E Product Design, UX Research
Timeline
Timeline
Timeline
January 2024
January 2024
January 2024
Cat calculator form
Story-based form collects cat info for personalized diet plans.
Result
Results display personalized meals, meal times, and a transition guide.
Subscription
The subscription page offers plan options for personalized cat meal deliveries.
Cat calculator form
Story-based form collects cat info for personalized diet plans.
Result
Submit product ratings and reviews via an easy bottom sheet.
Subscription
The subscription page offers plan options for personalized cat meal deliveries.
Cat calculator form
Story-based form collects cat info for personalized diet plans.
Result
Submit product ratings and reviews via an easy bottom sheet.
Subscription
The subscription page offers plan options for personalized cat meal deliveries.
02
02
02
Landing page revamp
Landing page revamp
Landing page revamp
Overview
Overview
Overview
I revamped the Pawmeals website landing page, focusing on increasing acquisition by incorporating more compelling elements like success stories, vet endorsements, and other persuasive information to build trust and attract new customers.
I revamped the Pawmeals website landing page, focusing on increasing acquisition by incorporating more compelling elements like success stories, vet endorsements, and other persuasive information to build trust and attract new customers.
I revamped the Pawmeals website landing page, focusing on increasing acquisition by incorporating more compelling elements like success stories, vet endorsements, and other persuasive information to build trust and attract new customers.
My Role
My Role
My Role
I was responsible for the complete redesign of the Pawmeals landing page, from research and wireframing to prototyping and final implementation. My focus was on creating a more persuasive and visually appealing experience to boost user acquisition.
I was responsible for the complete redesign of the Pawmeals landing page, from research and wireframing to prototyping and final implementation. My focus was on creating a more persuasive and visually appealing experience to boost user acquisition.
I was responsible for the complete redesign of the Pawmeals landing page, from research and wireframing to prototyping and final implementation. My focus was on creating a more persuasive and visually appealing experience to boost user acquisition.
Skills
Skills
Skills
E2E Product Design, UX Research
E2E Product Design, UX Research
E2E Product Design, UX Research
Timeline
Timeline
Timeline
Feburuary 2024
Feburuary 2024
Feburuary 2024
Hero section
Hero section introduces Pawmeals with a brief, compelling description.
Success story
Success stories showcase real customer experiences and results.
Canine and feline nutritionist
Nutritionist section highlights expert advice on tailored pet diets.
Hero section
Hero section introduces Pawmeals with a brief, compelling description
Success story
Success stories showcase real customer experience and results.
Canine and feline nutritionist
Nutritionist section highlights expert advice on tailored pet diets.
Hero section
Hero section introduces Pawmeals with a brief, compelling description
Success story
Success stories showcase real customer experience and results.
Canine and feline nutritionist
Nutritionist section highlights expert advice on tailored pet diets.
